![]() ![]() Unity also witnessed frustration and confusion among developers due to the lack of proper communication. What concerned developers the most was the potential abuse, including the reinstallation of games repeatedly or pirating games to inflict financial loss on developers. The fee would be applicable only to new installs from January. Unity tried to calm the situation by promising not to charge royalties for reinstalls or fraudulent installs. Although the actual fee varied, it could reach as high as $0.20 per installation. On the other hand, Unity Pro and Unity Enterprise include games making at least $1,000,000 in the last year and having a minimum of 200,000 lifetime installs. The ex-CEO and co-founder of Unity, David Helgason, admitted their mistakes and acknowledged that the new business model wasn’t communicated properly. ![]() The broad categories include Unity Personal and Unity Plus, which include games making at least $200,000 in the last year and having a minimum of 200,000 lifetime installs. The revised pricing plan, as announced by Unity, identified the games that would be subject to runtime install fees starting from January 1, 2024. The Proposed Plan For Developers On Unity The Unity community has reacted to this decision, resulting in a severe backlash so intense that the company had to temporarily close its offices due to alleged threats. However, the newly introduced runtime fee based on per installation directly contradicted this commitment. The outrage stemmed from the fact that Unity had earlier promised in 2019 to charge “a flat fee per seat – not a royalty on all revenue” from developers. The company’s stock price plunged to under $32 from $39. The new fee structure announced by the company on September 12 essentially charged royalties from game developers based on installations of their qualifying titles. The root of the controversy lies with Unity trying to bolster its financial stature. Marc Whitten, head of Unity's Create group We should have spoken with more of you, and we should have incorporated more of your feedback before announcing our new Runtime Fee policy. ![]()
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